Media Glossary

Every writer and journalist needs to know and understand the terminology used in the media business. If you are just starting out, there is no need to go overboard to learn these terms. You’ll discover them as you write more stories and read more publications. To communicate effectively with your colleagues, bosses, and clients, it’s important to understand what’s being said and what it means. This media glossary breaks down the most-used vocabulary in various aspects of the industry.

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  • Critique
    Evaluate in a detailed and analytical way.
  • Epistolary Novel
    An epistolary novel presents the characters and plot through the use of letters and other documents, such as diary entries, maps, and newspaper clippings. The word "epistolary" comes from the Latin epistolē, which means letter.
  • Grant
    Grants are monetary contributions to the creation of a production offered by different foundations, especially theatre focused foundations, who are seeking to promote theatre in culture. Grants can also be acquired from the government. To get a grant, organizations must do a grant application and indicate what they will do with the funds, which should coincide with the foundation's mission.
  • Organic Marketing
    Refers to the very difficult and costly practice of getting consumers to come to your website or app naturally over time through social media, viral marketing, public relations, networking, word-of-mouth, and sales. As opposed to ‘artificial’methods like paying for promoted positions on social media timelines and search engine results.
  • Red Herring
    A red herring is an idiom that refers to an element (clue, information, argument) that misleads or distracts, diverting attention from the real answer or issue as in mystery fiction or as part of a rhetorical strategy. A red herring may be used inadvertently or intentionally by the writer.
  • Search Engine Optimization (SEO)
    A methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).
  • "Story Beats"
    An element of plotting a story, story beats indicate the significant points of action, which hold up the plot and move the action along.

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