Starter Kit: Branding For Streetwear
How you brand is one of the most important things to get right when creating a streetwear brand. Branding is about communicating to your customers what you are about (visually and tangibly through your collection/product), the story you want to tell, and the vibe or aesthetic you want to convey. Moreover, it’s an invitation to participate or buy into what you’re creating. Branding can impact your logo, the narrative of a collection, the design of your social media assets, etc., and usually is the first step towards establishing your brand apart in the streetwear industry.
The streetwear industry is one of the most lucrative industries in the world. But the amount of competition can be challenging. However, the right branding helps your brand stand out and make a statement.
Take first steps toward conceptualizing your streetwear brand with this starter kit filled with topical videos and leading insights. Branding For Streetwear highlights pieces of the Streetwear Essentials program, featuring Parsons and Complex. You’ll be exposed to the streetwear industry, career paths like a Graphic Designer, Creative Director, Apparel Designer, as well as the basics of visual branding via streetwear. Expect insights from Jeff Staple, Mike Cherman, Heron Preston, Don C, plus more in this digestible, mini-video series.
Once you sign up, you’ll receive a daily email for four days to understand the basics of creating a narrative, brand aesthetics to consider, the four pillars of branding, and how to turn inspiration into a design.
In this mini-course, you’ll find the following information:
- Creative the Narrative
- Establishing Brand Aesthetics and Identity
- Visual Brand Identity
- How To Turn Inspiration into Design
Streetwear Essentials contributors who teach this mini-course:
- Jeff Staple, founder of Staple Design
- Mike Cherman, founder of Market
- Heron Preston, creative director and designer of Heron Preston, and co-founder of Been Trill
- Don C, founder of Just Don, co-owner of RSVP Gallery
Want to understand the business of streetwear and what it takes to launch your streetwear brand? Check out this streetwear course.