Entrepreneur and one of the original co-founders of Roc-A-Fella Records with former partners Jay-Z and Damon Dash. He also helped launch the Rocawear clothing line, which was later purchased by Iconix for over $200 million dollars.
He collaborated with Nike to launch the Roc-A-Fella Air Force 1 shoe for the sneaker’s 35th anniversary, and started several clothing lines.
He remains connected to the pulse of the culture and through this scholarship hopes to leave his footprint for others to follow.
Yellowbrick believes that a student’s personal passion and hustle – rather than financial resources – should determine how far they can go. Our aim is to expose students who are passionate about areas like music, fashion, sports, or sneakers to pursue rewarding career opportunities that can spark their interest and open doors to a fulfilling future.
Yellowbrick’s programs have the potential to change students lives by: