Kameron McCullough is the modern renaissance man. His ability to balance both left and right brain thinking methods has allowed him to pursue a fluid and flourishing career in brand building, strategy, marketing, and entrepreneurship. Once graduating from Buffalo State College in 2008, Kameron initiated his career as one of the top 3 bankers at JP Morgan in New York City. After maintaining his top 3 ranking for three consecutive years, he decided to challenge himself and transitioned into advertising; becoming a Digital Sales Planner for Conde Nast. During that time he worked with prestigious print and media companies: GQ, W Magazine and Conde Nast Traveler from 2010-2011.
Recognizing his talent and knack for sales, he was then acquired by Fairchild Fashion Media as Digital Strategy Director, where he successfully quadrupled the digital ad sales revenue in 18 months. While at Fairchild he mastered the art of selling products through storytelling. With that skill, in 2012, he originated a small gathering for the purpose of helping young professionals balance their social and work life; now known as the cultural phenomena, D’usse Palooza. Shortly thereafter, Kameron parted ways with Fairchild Media and became the Digital Strategy Director for The Hearst Men’s Group; inclusive of Esquire Magazine, Car and Driver, Popular Mechanics, and Road and Track. During his two years as Strategy Director, Hearst Men’s Group became the highest grossing media sales group in the Hearst family.
Recognizing his own ability to build brands, in 2015, Kameron founded The TNTH LLC, an event production company that specializes in large scale events and merchandising. With Palooza gaining acclaim as New York’s premier social event; garnering over 7,000 attendees at a single event, Kameron decided to leave corporate America to pursue his entrepreneurial dream full-time. Kameron has since, successfully partnered with brands such as the NBA, Netflix, SONY, and Roc Nation while also founding his creative agency; The 1824 Group. Currently, he oversees all strategy, brand partnerships and experiential projects for The 1824 Group, in addition to curating large scale events for The TNTH, LLC.
Yellowbrick believes that a student’s personal passion and hustle – rather than financial resources – should determine how far they can go. Our aim is to expose students who are passionate about areas like fashion, sports, beauty, or sneakers to pursue rewarding career opportunities that can spark their interest and open doors to a fulfilling future. Yellowbrick’s programs have the potential to change students lives by: