Founder and owner of StaplePigeon Clothing and Staple Design Studio, Jeff Staple, has been a heavyhitter in the streetwear industry since 1997. The New Jersey born creative touches every aspect of the streetwear industry including graphic design, fashion design, footwear design, and brand marketing.

His STAPLE Pigeon brand is globally recognized and he has collaborated with brands like adidas, Burton, ESPN, HBO, Kia Motors, Levi’s, LVMH, Microsoft, Nike, Sony, Timberland, Uniqlo, to name a few. He kicked sneaker culture up a notch with the 2005 Nike SB “Pigeon” drop that caused what is known as the legendary “Pigeon” Riot. 

Jeff’s focus isn’t only about the design, but he has a solid retail footprint in the industry as well. His art space, Reed Space NYC, became a popular place for creatives once it opened in 2002. He recently partnered with TGS Group to launch Extra Butter, Renarts, and Rooted. He is also the Overseer for the US Creative Operations for HBX NY, Hypebeast’s retail banner.


Yellowbrick believes that a student’s personal passion and hustle – rather than financial resources – should determine how far they can go. Along with our partners, our aim is to empower students who are passionate about streetwear to pursue rewarding career opportunities that can spark their interest and open doors to a fulfilling future.

Yellowbrick’s programs have the potential to change students lives by:

  • Providing a valuable credential, in the form of a certificate from a leading university, that will help open doors to career opportunities that students may not have otherwise known about
  • Developing real-world skills that empower students to seize these opportunities
  • Informing choices and helping students build an actionable roadmap toward setting and accomplishing career goals
  • Inspiring dreams and building the confidence and know-how to pursue them

Jeff’s scholarship is to empower up-and-comers to pursue careers in streetwear and related fields.

To apply: Enter your email below and then complete the scholarship form and short essay explaining what your career goals are and how you hope this scholarship will benefit your career. 

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