Applications for this scholarship are now closed, but you can still apply for other Yellowbrick scholarships here.


Pittsburgh native Jason Whitner is an entrepreneurial powerhouse. He is the mastermind behind a series of well-curated retail stores and a key player in the sneaker industry. With a college degree in business, Whitner decided to set up shop in Charlotte, North Carolina. In 2005, he opened Flava Factory, his first sneaker store. That was the start to a retail takeover on the Eastern seaboard. 

Whitner opened stores in Pittsburgh, Greensboro, Houston, Raleigh, Tampa Bay, Washington and D. C. Aside from selling products, his retail spaces focus on delivering a top-notch customer experience. His A Ma Maniére store in D.C. includes a selection of luxury hotel suites. In 2017, Whitner founded The Whitaker Group, an umbrella company that combines his passion for sneakers, streetwear, football and basketball. Whitner’s stores are housed under the Whitaker Group and there are a variety of opportunities for projects and collaborations.


Yellowbrick believes that a student’s personal passion and hustle – rather than financial resources – should determine how far they can go. Along with our partners, our aim is to empower students who are passionate about streetwear to pursue rewarding career opportunities that can spark their interest and open doors to a fulfilling future.

Yellowbrick’s programs have the potential to change students lives by:

  • Providing a valuable credential, in the form of a certificate from a leading university, that will help open doors to career opportunities that students may not have otherwise known about
  • Developing real-world skills that empower students to seize these opportunities
  • Informing choices and helping students build an actionable roadmap toward setting and accomplishing career goals
  • Inspiring dreams and building the confidence and know-how to pursue them

James’ scholarship is to empower up-and-comers to pursue careers in streetwear and related fields.

To apply: Enter your email below and then complete the scholarship form and short essay explaining what your career goals are and how you hope this scholarship will benefit your career. 

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