STREETWEAR ESSENTIALS
From Parsons School of Design and Complex
Streetwear Essentials
Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.
5 Course Modules
Certificate of Completion from
Parsons School of Design
What to Expect
Learn the Business
Gain valuable industry knowledge through on-demand video lessons and experiences, and acquire real-world skills through self-paced projects.
Boost Your Cred
Learn from the renowned Parsons School of Design faculty and earn a Certificate of Completion from Parsons to add to your profile.
Map Your Career
Learn about all the various career paths in the streetwear industry, and get first-hand tips and advice on achieving your goals from the biggest names in the business.
Curriculum
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Module 1: Streetwear Origins
With reflections from iconic designers and industry experts, trace streetwear’s evolution from its origins in niche counter-cultures to its standing as a force in fashion.
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Module 2: Designing Streetwear
Learn how to turn inspiration into garments with lessons on brand narrative and identity, typography and logos, materials, tech packs, and sampling.
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Module 3: Marketing, Branding and Visual Communication
Dive into marketing strategy—identifying your market, utilizing media, creating marketing materials, understanding trade shows and brand activations.
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Module 4: The Future Of Streetwear Retail and Distribution
Understand retail and its future: how will VR and AR, new models of e-commerce, 3D/4D printing, and direct-to-consumer sales change the face of retail?
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Module 5: Business and Entrepreneurship
Take a look into the business of fashion: learn how and where to sell products, if you’re ready for retail, and advice on strategic partnerships.
Industry Experts
Heron Preston
Founder / Designer, Heron Preston, Parsons Alumnus
Jeff Staple
Founder / Designer, Staple Design
Estelle Bailey-Babenzien
Co-Owner, Noah / Experiential & Interior Designer
James Whitner
Founder, The Whitaker Group
Shanel Campbell
Parsons School of Design
Rhuigi Villaseñor
Founder / Creative Director, RHUDE
April Walker
Founder / Designer, Walker Wear
Michael Cherman
Founder / Creative Director, MA®KET
Don C
Founder / Designer, Just Don
Chris Lacy
Parsons School of Design
Rob Cristofaro
Co-Founder, Alife
Keanan Duffty
Director of MPS Fashion Management, Parsons School of Design
Nicky Diamond
Founder, Diamond Supply Co.
Maurice Malone
Founder / Designer, Williamsburg Garment Company & Maurice Malone
Leah McSweeney
Founder / Designer, Married to the Mob
Student Success
Vicky Hoppe’s Journey To Nike
Student Success: Billy Petts, Inspiration Clothing
STUDENT HIGHLIGHTS
Student’s who completed this course have gone on to find success at:
- adidas
- Nike
- Stadium Goods
- The Sole Supplier
Careers
Careers
Wondering where Streetwear Essentials can take you?
The world of streetwear is fast-paced, and the possibilities are practically endless — inspiring people to become creative directors, designers, marketers, photographers, and more. What does streetwear look like as a career choice? Explore the many paths you can take after completing this online course.
Industry Insights & Resources
The Ultimate Resource for Streetwear Marketers
Your Ultimate Career Guide into the Streetwear Industry
Get A Free Mini-Course On Streetwear Branding
FAQ
This online course is an opportunity to learn about the streetwear industry from faculty at Parsons, Complex industry experts, and other contributors with significant experience in the business.
Streetwear Essentials is catered specifically to learn about the streetwear market. Students will understand this niche industry, as well as the unique challenges and needs to develop or manage a streetwear brand.
In comparison, Fashion Industry Essentials goes over the fashion industry as a whole, and Fashion Business focuses on the business aspects of fashion. Students may find it helpful to participate in multiple courses to round out their knowledge of several relevant areas to building a successful brand.
Students will learn about the steps successful streetwear brands have taken to get where they are within the course videos. These lessons revolve around design, branding, marketing, distribution, and more. Students will also complete assignments that have real world applications and can be tailored to address their business.
Yes! Students have access to a Facebook group exclusively for students. We encourage students to network with peers and share their projects in the group.
The program is $999 with a one-time payment, or we have monthly payment plans starting at $99 a month. There are scholarships available that can help reduce the cost.
Get started today with
Streetwear Essentials
Whether you’re just starting out in the streetwear industry, or you’re a seasoned pro, this course will help you take your business to the next level.