Everyone’s journey through the music industry is different. Ali Samadpour started out as an intern and worked his way up to Director of Marketing at Everybody Knows. While working his main gigs, he managed to launch two companies, Prescient Digital and Modular Merch. Both companies are rooted in the music industry and help artists with things like merch and digital marketing. He’s worked with a variety of artists including J. Balvin, Da Baby, SAINT JHN, MADEINTYO, A Boogie Wit da Hoodie, Wiz Khalifa and many more.

It hasn’t always been easy but Ali worked hard to get to where he is today. He recently hosted a Music Industry Essentials Webinar to talk about his career path and give some useful tips on making it in the industry. He talked about everything from maximizing a marketing budget to building a Spotify account for artist’s music and how digital advertising plays a major role in marketing an artist and his/her music. He also talked about how to network and safely communicate with people during a pandemic. Networking and fostering positive relationships with people is an important part of making it in the music industry.

If you missed the live webinar, you’re in luck. The entire webinar is available for replay in the video box above and some of the presentation slides are posted below. Aside from taking the Music Industry Essentials course, this conversation is a great jumpstart for a successful career in the music industry.