“Sports and the culture surrounding it [are] inspiring, competitive, empowering, fun and thought-provoking, which is everything Clubhouse represents.” - Sean Brown, Head of Sports Partnerships | Clubhouse
Clubhouse is an audio social platform that launched in the midst of the Coronavirus pandemic. It allows people to have live conversational interactions with an invite-only crowd. When the pandemic first hit, Clubhouse came in handy. It was the perfect way to communicate, network, and professionally connect with people safely and from a distance. As the Clubhouse audience continues to grow, so does its content. The platform recently partnered with the National Football League to offer exclusive NFL content, starting with Draft programming for Clubhouse users. This was the first sports partnership of its kind for the platform.
Throughout the week of the draft, Clubhouse offered draft-themed rooms during the week of the draft. Custom programming included everything from player assessments, a mock draft for fans, and a conversation with football team alumni from the University of Alabama. NFL Clubhouse fans could drop into football-related conversations and discussions that featured NFL personalities, coaches, and even league athletes. As with all Clubhouse rooms, guests could be invited onto the stage with the talent hosts to either ask questions, make comments or actively engage in the conversation.
With Clubhouse opening its doors to Android this week and acquiring Sean Brown as its first Head of Sports Partnerships, specialty content like this will be seen more often. Brown initially got introduced to Clubhouse when he got an invite from now Head of Media Partnerships (Clubhouse), Fadia Kader. The business of Global Sports can be influenced by content like this. Clubhouse could be a great way to engage fans and bring audiences together over a common interest, sport.
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