Ever look through your closet and feel like you don't know what to wear? Or do you want to revamp your wardrobe but don't know where to start? Look no further than TikTok. Videos with the #fashiontrends2021 hashtag have racked up 835.5 million views to date. The popular app is all the inspiration needed for obsessed fashionistas and casual buyers alike.
This level of accessibility has made TikTok a marketing goldmine for fashion brands and creates opportunities for content creators or future fashion entrepreneurs. Labels are partnering with influencers to reach a broader audience and turn viral moments into increased sales. Stylists are enhancing their portfolios through short-form videos. And content creators have become style personas and trend forecasters. Before we bid 2021 goodbye, revisit the most popular fashion trends on TikTok this year.
Create a cost-effective but stylish closet by mixing and matching different pieces of clothing to maximize your wardrobe. For example, the oversized blazer is multipurpose and can be worn to dress up a basic t-shirt and jeans or add some comfort to a more proper fit.
Check Out This TikTok by rose.friederike
It has been said that fashion trends tend to repeat every few years. For example, Tie-dye first peaked in the 1960s, but the eye-catching print took over casual fashion in 2021. The rise in popularity can be attributed to TikTok stars Addison Rae and Charli D'Amelio, who have a knack for tie-dye sweatsuits. It's also an affordable wardrobe option since it's DIY-friendly.
Check Out This TikTok by emmarubinsonofficial
Over the summer, cutouts took over TikTok. From turtle necks to leather pants, the risqué fashion choice is a fun way to play around with your look. Designers like Christian Siriano and Prabal Gurung noted cutouts featured during runway shows this past fall.
Check Out This TikTok by alinelowry
White Air Force 1s
The Air Force 1 has a lot of imitators and knock-offs, but Nike's classic silhouette stands above the rest. Although the sneaker has been in production since 1982, they're a favorite among Gen-Zers and TikTok fashion influencers due to their versatility. So whether you're rocking tie-dye joggers or a floral print dress, you can top off your look with a pair of Air Force 1s.
Check Out This TikTok by vvictornguyen
The puffer coat has been around for a while, but it experienced a renaissance in 2021. TikTok embraced the cold-weather coat for its flexibility. As a result, you can pair a neutrally toned puffer with just about anything in your closet and be comfortable. Perhaps that's why Kanye West decided to make the item the focal point of his Yeezy Gap collection.
Check Out This TikTok by sonnyyyxo
Y2K fashion was a significant trend on TikTok this year. Styles from the 1990s and early 2000s re-emerged this year, albeit with a more contemporary spin. Pleated skirts and tennis skirts were part of a preppy look first popularized by Clueless in 1995 and later made iconic by Britney Spears. But in 2021, a leather jacket or a hoodie can be worn for an edgier vibe.
Check Out This TikTok by aestheticfashion19
It feels like the cottagecore aesthetic came out of nowhere towards the end of 2020. Instead, the trend popped up on feeds on every social media platform seemingly overnight. Cottagecore, influenced by rural and farm lifestyles, has continued to influence fashion in 2021. The style is marked by knit cardigans, lace gowns, and peasant dresses.
Check Out This TikTok by labelswithlattes
The bucket hat was another sign of the influence of Y2K fashion in 2021. Bucket hats were staples of hip-hop fashion during the 1990s. Since then, they have fallen in and out of favor with fashion lovers. This year, they've cycled back with the #PradaBucketChallenge garnering more than 1.6 billion views on TikTok.
Check Out This TikTok by saviragunawan
The oversized look has long been a favorite for Gen Zers, and this year was no exception. Hoodies and sweatshirts are especially loved for their functionality and comfort. You can wear graphic patterns or block neutral tones and style an oversized sweatshirt in dozens of ways. The simplicity of hoodies and sweatshirts makes them necessary for any fashion rotation.
Check Out This TikTok by zalando
this until the sun decides to come out again 🥲 @kieu4nh_ #oversizedhoodie
Unique purses were must-have accessories in 2021. TikTokers livened up their outfits with whimsical purses and clutches. The fun accessories frequently trended on the app, from DIY basketball purses to Kate Spade's popular heart-shaped crossbody bag.
Check Out This TikTok by shawnicolee
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