The major categories of the beauty industry are color cosmetics, skincare, haircare, and fragrance. Expanding personal care is becoming much more important. The men’s space is booming, and wellness is having an enormous impact on beauty.
The future of beauty is bright. During the pandemic, beauty expanded into self-care and wellness. There’s a continual blurring of lines between products. For example, we call it the “skinification” of hair, the “skinification” of makeup, the “skinification” of the body. Products are getting better all the time. They not only make consumers look better, but they also make them feel better.
That will continue to be an important trend. The future of beauty has a lot to do with health and wellness, and inner and outer beauty. When you look good, you feel good. When the planet is healthy, people are healthy.
Beauty is a part of it and helps to drive that conversation. This will continue as we all celebrate the new normal, and the individuality and self-expression we cherish. Beauty is a key voice. It enables people to express how they feel and serves as a visible manifestation of personal values.
As beauty is evolving, it’s exciting to see how the industry is not only keeping up but it’s also leading the way for changes that are happening at a socio-cultural level.
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