The relationship between athletes and the media has changed significantly. Nowadays, athletes don’t necessarily need to rely on the news media to share their stories, successes, or activities. In addition to social media, sports organizations and sports management have the ability to share their own news now. In the past, they were reliant on traditional media, television stations, and newspapers for these things.
Social Media Is the Future of Global Sports
In some ways, social media has given athletes more power of their own. This freedom has empowered them to tell their stories. But, in another sense, this has made things more difficult for them because they have to stay on top of social media all the time. They have to constantly check on what people are saying and posting. As a result, we almost see the media reporting on what happens on social media now, rather than, just covering breaking news stories the way they used to.