There are so many parts of the sports ecosystem. We tend to think that it starts out with teams or players and fans. But it’s so much more. Sports touches so many different parts of our world. It touches business. It touches government. It touches the nonprofit sector.
Almost everywhere that you turn, there’s probably something that, in some way or another, is connected to sports and sports management. Maybe the drink that you have by your side right now is a company that sponsors something in sports, or sports sponsors something that the company is doing. Or, maybe it’s both.
This really speaks to where global sports is at today in our world. Sports is a reflection of society, and society is a reflection of sports. It’s really something that, in today’s world, in today’s day and age, the relationships of companies, of organizations, and institutions, really connect around sports. Sports, increasingly, is a way to develop all of those.
This is information provided in the sports management education course.
