New developments in neuroscience is opening up new ways for athletes and coaches to monitor sports management. It’s something essential to today’s sports management education or online sports management education.
Neuroscience allows sports teams to gain an edge. Monitoring brainwave activity while athletes are practicing their craft can give teams real insights into a player’s strengths and weaknesses. Now, in addition to being an evaluative tool, it can also be a valuable coaching device and development tool.
One example of the application of this technology is a company called deCervo, which is helping teams assess baseball players’ reaction time to identifying pitches. One of the most important skills a batter can have is the ability to quickly identify pitch type, balls and strikes. Some players have a natural ability to make quick accurate judgments. Those players are in high demand. We’ve also learned that other athletes can hone those skills through training.
Many sports organizations have invested in tech startups. Sports teams have joined forces with venture capitalists to create accelerators, incubators, and other early-stage platforms for new technology and ideas to grow into viable businesses.
One of the pioneers in this area is the Los Angeles Dodgers. They were one of the first to do this. They formed an organization called Global Sports Venture Studio. It’s led to the development of more than a dozen companies, including two that have become forces in the sports tech space: Kinduct and ShotTracker.
Major League Soccer is also in this accelerator space, hoping to develop companies that take fan engagement or even player development to the next level.
