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Managers Shaping the Music Industry

Even though people like Barry Gordy helped to invent artist development in the music industry, he was not primarily a manager of artists. The task of the artist manager is a role that’s a little bit different when all is said and done.

The artist manager emerges as the person who is primarily responsible for the development and the curation of an artist’s career. There are a number of examples we can look at.

Brian Epstein was the person who discovered the Beatles in the early 1960s. Through curating the way that they dressed and the manner in which they presented on stage, he helped to create a new archetype, not just for the Beatles, but for the entire music industry. The Beatles became this hugely iconic part of music history thanks in part to the work Epstein did with them.

Fifteen years later, another entrepreneur, Malcolm McLaren, would help to shape the images and music of punk artists like the Sex Pistols.

If you jump forward another 10 years, you have Def Jam, which was not just a record company but also had a management company associated with it. They fostered the careers of artists like LL Cool J, Run-DMC, and Public Enemy.

What founders Rick Rubin and Russell Simmons did was encourage these artists to be themselves. They helped them create an image for themselves in the way that they dressed and in their music to reflect a certain street credibility. That’s one of the things that helped turn hip hop into a huge business because it was a market difference from what had come before. Anyone interested in music education or online music education needs to know where that change came from, how these managers influenced the music industry in ways that became part of history.

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