In today’s world of global sports and sports management, sponsorships are changing in new and exciting ways. Learning about these interactive sponsorship agreements is essential to anyone wanting to pursue sports management education or online sports management education.
Sports organizations and sponsors will work together in terms of how they want their sponsorship. While we’ve been talking a lot about the fact that sponsorships can often come in terms of announcements or signs, there can also be interactive sponsorship agreements.
Verizon could, for example, be offering a virtual reality experience within a soccer match. Soccer fans would not only go to the sporting event, but they would step aside and go into a fan tent created by Verizon for a virtual reality experience. While Verizon may not have a sign up, they still do have a partnership agreement with said soccer team that not only offers Verizon’s exclusive agreement. Verizon is being seen by the consumers, but the consumers are now interacting with a particular Verizon device.
Needless to say, sponsorship organization and sports organizations work hand-in-hand in terms of how they deal with and how they implement each and every sponsorship. Sponsorships are getting unique. They’re not only signage or advertisements in terms of announcements. What they’re offering is unique experiences where consumers can interact with the given sponsor.
For example, Florida State had a tailgating event where they offered consumers the ability to play the new Nintendo Switch Super Smash Brothers game. This was an event that was partnered with and sponsored by Nintendo. It wasn’t just signage. Consumers were able to go up to the tailgate and have the ability to play with the new video game.
