Athletes and media have historically had a very interesting relationship. In the past, before we had social media and so many digital devices, the relationship between athletes and media was typically quite a bit friendlier, as athletes and journalists tended to know each other pretty well and have good relationships. In some cases, perhaps, journalists would see athletes in negative situations or acts, and simply not report on it. In a sense, it was understood that what an athlete did off the field was their own business, and only what they did on the field would be reported on.
That has all changed over time, and due to the fact that so many things athletes do off the field these days become news, the relationship between them and the media in society has really changed. Even if they’re at the grocery store buying this and that, that might end up on the evening news, or in someone’s video being posted to social media. As a result, the evolution of media has also changed the way that athletes interact with stakeholders, especially in public places.
When it comes to athletes and their relationships with the fans, social media has changed it in the sense that now, it’s so easy in public for people to be taking pictures of videos of the athletes and posting them to social media. However, on social media, athletes and fans are able to develop a much greater relationship than they’ve ever been able to in the past.
Social media allows athletes to share as much or as little as they want about their personal lives, and some of them take that opportunity to share quite a bit about themselves in an effort to build their personal brand. They might choose to show that they have a dog who they take on walks every morning, or show what they like to eat for breakfast. This helps the fans feel like they have a better insight into who that athlete is as a person, rather than only seeing what they’re doing out on the field of play.
Social media also allows for more interaction between athletes and fans. If a fan tweets something at an athlete, the athlete now has the option to respond to it, or even just like or retweet it. In a way, if an athlete responds to you or interacts with you on social media now, it’s almost the electronic version of getting an autograph from them. For many people, it can be worn as a badge of pride if a sports star has responded to one of their tweets or interacted with them.
With online sports management education, you can learn much more about how athletes interact with fans and media, as well as sports management strategies, global sports marketing, and many other interesting concepts. By getting your sports management education online, you can save both money and time while building your knowledge.
