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Global Sports: The Impact of Generational Attitudes

I’m going to preface this statement by saying that there are always exceptions to every rule. Yet, one of the things that we’ve noticed in sports management, generally speaking, is that younger people are more adaptive to technology than people from older generations. Not only are they more adaptive to it, but they also embrace it more quickly. They actually value, engage and want it more as well.

What we’re seeing with sports viewership and other areas of fan engagement is a technological generational divide across Baby Boomers, Gen Xers, Millennials and, now, Gen Z. We’re beginning to see a transition with the younger generations clearly gravitating to a world of technology. After all, Gen Z is the first generation of digital natives who didn’t grow up in a pre-internet world.

These facts are something to keep in mind whenever we’re looking at deploying these technologies as a global sports organization, especially as they are fan-facing and impact the fans. Media companies worry about this all the time. They have to be mindful that not every generation is looking at content the same way.

Online Sports Management Education

As you continue to learn more about sports management as part of your sports management education, we recommend that you pay close attention to this topic since we will need to increasingly use technologies to engage with the younger generations of sports fans. We must be able to adapt to this need and continue to provide options to older generations of fans as well.

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