Marketing has changed a lot in the last couple of years and the future of marketing is going to get even more defined as the years go on.
Traditionally, marketing focused on identifying your target demographic and figuring out how to reach the people in the demographic. With the advent of social media, the number of customers that you can reach as a business has increased tremendously,
So, how can you approach marketing on social media? The most common methods are through paid sponsorship campaigns, where you pay to have a certain group of people targeted through your sponsored advertisements, and through posting organic and original content. The latter of by the far the most authentic
This is commonly referred to as digital marketing and it’s much more popular than traditional marketing nowadays. To start a business, you’re more likely to use Instagram and Facebook than post an ad in Vogue.
To be taken seriously nowadays, your brand needs to have thousands of followers. Ideally, around 30,000. To grow your audience to this number, it’s the same method as if you’re trying to grow your personal account. You need to post on a daily basis and your content needs to be relevant to your industry. This applies to both Instagram and Facebook.
A great way to begin is planning out the images you’re going to post for the next two weeks. This way, you can plan your feed and visualize how it’s going to look. One-third of your posts should be functional arguments, where you describe your products to your customers. The other two-thirds of your posts should be emotional and editorial.
Divide your content into these two categories so you can plan an even spread of functional and emotional content across your channels. This way, your feed looks visually appealing to your audience and catches their attention.
