Professional Methodology: The Design Process

The design process comprises many phases. It is not simply picking out a typeface and putting it on a package. It starts with phase one: take that marketing brief and turn it into a design brief. Start developing the strategy for the design of the packaging.
You might have strategy experts working on this, or people who are great at developing logos, working on illustrations, photography, symbols, graphics, or characters. All of those skills come into play during this process, and the design gets refined in each phase.
In phase four, once the client approves the design, it goes into the production phase. A beauty business production professional works on this—someone who is detail-oriented has exceptional computer skills and can work in Illustrator to create a file for production. They should understand the parameters for the project, what materials they may work with, what the printing color limitations are, and the manufacturing challenges.
Once it’s ready, it goes into production. The package design often leads the way for other aspects of brand activation. Package design on social media is a beauty business trend now. Look at the entire design process to see how the packaging reflects on social media.
Sustainability is another aspect of how the package design works in the environment. Consider it in each phase. There are lots of creative professionals who work in the beauty business in all aspects of each phase. It’s important to understand there is a clear method for package design.