Global sports analytics is integrating the new data and information that exists today in abundant form into different decision processes, be it for on the field of play or in the C-suite for the sales and marketing team. Today, sports analytics is so critical to decision processes. We have an explosion of information because of different data-capture devices and technologies that are out there. Anyone who’s going to work in the sports environment today or in sports management needs to understand how to incorporate that information into decision processes.
One of the things sports analytics does is it helps increase the probability of a successful decision. Business is all about making decision after decision to drive revenue, to reduce costs, to get the best players on the field. When you look at it that way, you realize that you can’t just do that all from instincts and intuition. Instincts and intuition count for something, but also you’ve got to be able to employ data and information to generate insights.
Our online Sports Management Education course looks deeper into understanding sports analytics and its relationship to sports management.
