Beauty companies have a choice when it comes to formulating. Here’s an inside look on the different processes beauty companies can take in the beauty business.
The formulation can be a stressful journey for a founder because there are so many different logical paths that you can take to get there. You can be as extreme as doing it completely in-house, purchasing a lab, hiring a chemist, purchasing all the material, doing it yourself, or self-production.
The other extreme is white labeling something that exists. Which for some brands that work, for other brands it doesn’t. You’re pre-purchasing a formula that already exists, slapping your logo onto it and then you are bringing it into your distribution channel. FACULTY is in the middle.
What we do at FACULTY is work with some of the best suppliers and formulators in the industry to put together custom formulas. Have them tailored to how we want them in a way that we believe is going to add value to the customer.
Now, what does that mean?
That means working with our advisors who have spent almost 30 years at some of the biggest makeup brands, who have created some of the makeup brands and skincare brands you probably use today, and determining what makes sense for the skin type we’re going after.
When we think about the differences, the male skin type is much more porous, which means that grime, dirt, dust, debris get into your pores, clog them, and give you acne and all other skin problems that come from that. What we’ve realized is that the makeup products that exist on the market, do the same thing because they’re made with comedogenic ingredients and comedogenic ingredients clogs your pores.
What we’ve said at FACULTY is whenever we get the chance, we will always make it with non-comedogenic ingredients. This means the products are better for your skin chemically, and leave you feeling good about what’s on your face and not worried about getting acne or any other skincare, irritations, and problems.
We take all these design principles from trying to build a premium formula to thinking about the skin type we’re going after to the experience of pumping a product into your hand or taking it out of a bottle.
We triangulate all of those together to come to a formula that we believe works for the market and our customers.
