The Director's Eye: Developing a Color Vocabulary

Color theory is one of the things that a film director would do when they’re about to tell a story, whether it’s a pilot or a film. It sounds pretentious, but then again, there’s no way to say this without sounding pretentious.
But basically, you get together with your partners on the film, such as your cinematographer, production designer, costume designer, and discuss color with them. Sometimes, with one department, it could go into textures of clothing, the sheen of wallpapers, and lens selection.
Alfonso Gomez-Rejob explains, “It’s always nice to assign colors. At least, I like to do that to certain characters. For instance, Rachel in Me and Earl was yellow. And there was always a little something of that around her space. And sometimes you see it, and sometimes you feel it. And by the end, when she passes away in the hospital, my idea was always to hold on to the color yellow on-screen for five, six, or seven seconds — I forget how much it was. Hopefully, by the time you got to that point in the story, you felt her presence because you associate it, maybe subconsciously, along the way. Maybe, maybe not. That’s just how I think.”
In Hunter, Gomez-Rejob assigned colors to every world. But the colors were not assigned to characters but to feelings or ideas, like revenge, or blood, the Fourth Reich, honesty, or militancy. And the film creators would then avoid specific colors in some scenes and really saturate them sometimes in others.
Gomez-Rejob further emphasizes, “I think it helps the overall design of a picture. But it also helps make decisions along the way. For instance, if you’re choosing the right tie for a character, you may be presented with five ties. Only one is right because this is who the character is. Or you find a certain wallpaper that has color in it that is just right for this scene or the color carpet.”
Color vocabulary helps in decision-making for every department. It tells them what to avoid and what not to avoid. It also explains how to be a little bit more nuanced if you’re trying to keep someone from knowing that a certain person is a Nazi, which was always assigned red. Maybe the actor’s pocket square would have purple in it.
And it’s just a little something that also helps actors, depending on who the actor is. But it is an actor’s secret sometimes that they have a lining that no one else will see. But it means something to them.
Gomez-Rejob feels joy in using color vocabulary. He says, “And it’s just something that I truly enjoy in a fine arts way. You are never alone to do something because some of the best ideas are going to come from somebody else. And then see everyone take ownership of those decisions along the way and have a feeling almost of an arts and crafts camp that you’re the leader of. I mean, I own my title, but I also love the collaborative nature of making the film.”
For people entering the film industry or TV industry, it’s important to know that directing starts with these decisions way before you ever get to set.