Career Profile, Salary & Job Outlook —
What does a Lifestyle Photographer do?
Lifestyle photography is a genre of fashion photography that artistically captures portraits of people in real-life events and situations that showcases fashion. They plan and prep photo shoots and capture and edit visual content for brands and retailers. The goal of lifestyle photography is to illustrate fashion in an everyday manner.
How much does a Lifestyle Photographer make?
According to Ziprecruiter, Lifestyle Photographers make a national average of $67,098 or $18.16 an hour (as of June 2022). In general, entry-level photographers make around $29,000 annually, with senior-level photographers making $209,000 a year. This wide range also depends on skill, seniority, company, and location.
What impact does this career have towards the fashion industry?
Lifestyle photographers allow consumer to see fashion in real and relatable situations. For brands, lifestyle photography enables them to refine and position their brand messaging and directly target their desired consumer base. When successfully done, this genre of fashion photographer increases consumer engagement.
What is the job outlook for a Lifestyle Photographer?
Analysts forecast that global apparel revenue will grow to $2.25 trillion by 2025. According to the U.S. Bureau of Labor Statistics (BLS), job opportunities for fashion photography (including Lifestyle Photographers) are expected to grow at a rate of 17% during the 2020-2030 decade.
How to kick-off your career:
- Study camera equipment and editing software.
- Volunteer to do photoshoots for local business to build your portfolio.
- Explore the Parsons School of Design x Teen Vogue Fashion Industry Essentials online course.
- Download Yellowbrick’s Ultimate Fashion Career Guide.
Learn from:
Brandon Maxwell
Designer, Lady Gaga’s Stylist, Fashion Industry Essentials contributor
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