We’re in for a really big change. Things are changing before our eyes now; the retail experience is totally different from what it used to be. We’re also going to see a lot of movement.
The people that are going to be successful are the ones that are aware of how people are shopping. Hopefully, people will go back into the store, but a lot is happening online. But how do you sell makeup online? You’ve got to be creative.
One piece of advice to anyone that wants to be an entrepreneur — because who doesn’t want to work for themselves — is to make sure you have something or an idea that is better than anything out there. Bobbi Brown, a makeup artist/author/entrepreneur says “It’s got to be new. It’s got to be better. Make sure you know you’re going to be working 24 hours a day. You never stop thinking about it.”
I also recommend working for a company. Go work for a big company, because then you’ll know what you don’t want to do. You’ll learn how to act, how to arrive on time, and how to write spreadsheets. The more you know, the better you do. There’s no rush.
Brown says there are three traits he loves to see when people want to get into the beauty industry. Number one: energy. You need to have good and positive energy.
You also need to be really curious. I don’t care what you know. I care what you want to know.
The third thing, which everyone says, is passion. You have to love what you do. You have to love the industry you’re in.
