Merchandising and buying in the fashion world has long been misunderstood. While the roles have always intertwined, they are completely different careers paths in the industry.
There has been an openness to exploring fashion beyond gender or any other limitations that have held the industry back. Fashion Business Essentials contributor Laura Lanteri talks about the evolving mindset of fashion media in recent years.
A copywriter is a professional writer that works across many industries. Their standard responsibilities include writing the text — also known as copy —used in marketing advertising, and promotional materials.
In the music industry, NFTs are disrupting the status quo. Musicians use them to communicate directly with their fanbase and diversify their distribution channels.
Special & visual effects artists (also known as a VFX artist) use computer technology and software to create optical effects and animations for television shows.
Branding and marketing deals between music artists and brands was once distasteful. Now, it is an industry standard and a significant revenue stream for many artists.
Film editors take footage captured during principal photography and assemble it so that it tells a complete, cohesive story in line with the director's vision.
A stunt coordinator works with the director to design action sequences, assist any department’s needs related to specific stunts, and organize a crew for performance-related action by cast members.
Casting directors oversee workflows and operations related to the search, outreach, and securing of talent for films, television, and other visual media.
Technical designers work with designers to develop initial designs, tech packs, and garment technical specifications to determine proper fit and construction.
A Fashion Illustrator is a graphic designer that specializes in fashion. They draw clothing or accessories for designers, media outlets, or private clients.
A Production Sound Mixer is a member of a film or television crew that is responsible for recording all sound and dialogue on set during the filmmaking or television production.