Faculty from Fashion Institute of Technology (FIT), together with leaders from across the beauty world, will teach you about the key areas, and related career opportunities in the global beauty industry.
Accelerate Your Career
Build your beauty industry skills and expertise in key areas such as:
Packaging and presentation
Marketing and merchandising
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96% of our students would recommend this program to a friend
Dive into the history of the industry to discover where today’s iconic brands and Holy Grail products
Learn what goes into making new palettes, vibrant new shades and textures, game changing skincare and more.
Explore how fragrances are developed and marketed and what kind of jobs there are for you in this multi-billion dollar market.
Walk through the process of product ideation, development, testing and distribution with innovators from the beauty industry.
Understand how packaging designers communicate a brand story to consumers and turn a product into an obsession.
Learn master marketers’ tactics for forecasting trends, creating successful launches and keeping consumers coming back for more.
Explore the foundations of beauty journalism, influencer marketing and the future of digital media from the team at Allure Magazine.
Level up. On YOUR schedule. –
The program includes 7 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.
Learn The Business
Gain insider knowledge around key areas of the industry with 70+ on-demand video lessons, and build real-world skills through self-paced projects and assignments.
Map Your Career
Discover all the various paths in the beauty industry, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.
Learn from faculty from the renowned FIT, and earn a Certificate of Achievement from FIT to add to your profile.
Instructors and Industry Experts –
Michelle LeeEditor in Chief (Allure)
Bobbi BrownFounder, Bobbi Brown Cosmetics and justBOBBI
Meeta RoyAssistant Professor (FIT), Fashion Business Management, and Luxury Brand Consultant
Virginia BonofiglioProfessor and Chair (FIT), Cosmetics and Fragrance Marketing
Tiffani Carter-ThompsonVice President Integrated Communications (Shiseido)
Poppy KingFounder of Lipstick Queen
Featuring Contributors From –
What You’ll Learn
After completing Beauty Industry Essentials, you will have an understanding of the complete beauty industry, including:
The history of beauty and fragrance development and what led to key industry standards.
The quality control process in product development.
The multitude of career paths available in the beauty industry.
How to become a successful beauty founder, entrepreneur or freelancer.
How to create a brand story and execute marketing best practices.
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Linda SongPerfumer @ Givaudan
Perfumery is my mind at play. I believe in a recreational approach to life and fragrance.
Michelle LeeEditor-in-Chief @ Allure
Working in beauty media rhese days is becoming more about telling EVERYONE's personal beauty stories.
Cashmere NicoleFounder/CEO Beauty Bakerie
I put myself to work and learned everything I could about how to get a beauty company off the ground.
Shaina Eve Cintronbeauty influencer
As an artist I like to be me; this is my normal. When you're knowledgable about your industry, you're that much more free to be the artist you want to be.
Ronnie ParrisBeauty Industry Essentials Student
You can think you know beauty, watch tutorials on YouTube, but Beauty Industry Essentials shows you the business side, which is helpful because I want to start my own beauty brand.
AnonymousBeauty Industry Essentials Student
I am ecstatic to have completed the program and request my certificate. I am not exaggerating when I say this was the best program I have ever came across and I wish I would have discovered it sooner.