Beauty Industry Essentials

LEARN ALL THE ANGLES OF THE BEAUTY BUSINESS

Featuring FIT faculty and leading Industry experts
from top beauty brands.

One-Time Payment: Best Value

Monthly Installment Plans:

PayPal Credit (US only)
Pay over time with no interest if paid in full in 6 months
Total: $999 

All plans include:

  • 7 courses
  • 20+ hours of on-demand video
  • Certificate of Achievement from FIT
  • Access on desktop and mobile
  • Facilitated group community
  • Q&A with industry leaders

WHAT YOU WILL LEARN

After completing the FIT Beauty Industry Essentials, you will have an understanding of the complete beauty industry; including
  • The history of beauty leading to key beauty innovations
  • The vast array of career options available to you in the beauty industry
  • How to forecast beauty trends
  • How to outline global marketing fundamentals
  • How to vet influencers for beneficial marketing relationships
  • Process of choosing materials and technology for packaging
  • Creating a successful personal brand
  • Using social media for brand growth
  • Being successful in editorial beauty media
  • Competitive analysis in pre-launch phase
  • How to create a product development funnel
  • The importance of ingredient choice
  • Testing and quality control process in product development
  • Addressing emotional aspects of brand development and marketing
  • Exploring the emergence of new ingredients and technology in beauty
  • Be able to articulate marketing segmentation in global beauty
  • Outlining the product innovation process
  • Evaluate fragrance categories
  • Create the “fragrance triangle”
  • Explore the process of color and texture analysis
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